Lifestyle

The lifestyle category aims to capture and document everyday, real-life situations in an artistic manner. These photos reveal hidden stories, personalities, relationships, feelings, authentic environments, etc. The primary goal of lifestyle photography and styling is to tell a story about the people in their environment. These photos normally resemble snapshots but the lighting and styling details are deliberately planned out so nothing looks too perfect. The "real" feel would be lost if everything is too staged, as a normal editorial shoot is.