Let me take a moment to introduce you to Being Apparel. An elevated athleisure brand based in Austin with all clothes being ethically sourced and produced. The capsule collection is comprised of interchangeable seamless active wear, draped jersey dresses, and soft tailoring pieces empower women to embrace a healthy, active, and fulfilled lifestyle. Inspired by traditional Asian dress codes, Being Apparel fills the gap between fitness-orientated athleisure wear and womenswear designed for business or social events. This collection simplifies the lives of busy modern women, like me, who still love the comfort and versatility of their yoga pants, but need to elevate their look throughout the day. Being Apprel believes in making every second count and doing it with poise and grace.
As you will see in the Kickstarter video, this collection is based on 3 layers to mix and match.
Layer 1 – Seamless Active Wear: Perfect for low impact activities including Yoga, Pilates, or Barre, our beautiful seamless garments offer maximum support and comfort. They are the foundation of Being Apparel’s three-layer signature style.
Layer 2 – Luxurious Drapes: Loose and slouchy, feminine, long-line or wrapped – draped jersey dresses and mid-layers let you dress up or dress down for any occasion.
Layer 3 – Chic Soft Tailoring: For chic and effortless style, elevate your look with a top-layer or over garment. Softly tailored pieces are multi-functional – smart enough to wear to a meeting, and modern and flexible enough to wear for cocktails.
I personally fell in love with this entire line when I first came in contact with it. Not only are the fabrics extremely soft and comfortable, but they aren’t heavy nor bulky. They drape perfectly and will definitely work well in the Texas summers and easily transition into Fall.
Being Apparel’s Kickstarter launched TODAY and they need your help! As an added incentive, people who support us now on Kickstarter will also receive early bird discounts of up to 30% on their garments!
Want to know more about this awesome brand? Click HERE for their Press Kit!
All photos by Katie Jameson
This new brand sounds awesome. I love your outfit picks too!
Paula- http://www.livingpaula.com
You look seriously gorgeous in all these shots and outfits!
xo,
Britt
http://www.bybrittanilauren.com